Customer Analytics Expert (retail)

Opis Stanowiska

We are looking for an experienced Customer Analytics Expert for our client – a leading retail company undergoing digital transformation. This role delivers data‑driven insights that guide customer strategy, loyalty growth, and digital optimization across markets. It combines behavioral analytics with budget performance insights—from coupon effectiveness to pricing and sales trends—to reveal what drives shopping patterns and store visits. By connecting customer behavior with financial outcomes, the role enables sharper decisions and more efficient marketing spend.

Job scope:

• Lead the analytical agenda for CRM, loyalty, digital campaigns, and budget performance, including coupon effectiveness, pricing impact, and sales analytics
• Design and monitor KPIs across acquisition, retention, churn, CLV, and budget efficiency metrics
• Develop segmentation models and test‑and‑learn frameworks to optimize targeting, offers, and spend allocation
• Partner with business and marketing teams to translate data, financial insights, and performance trends into strategic actions
• Ensure timely delivery of dashboards and insights, covering both customer behavior and budget utilization
• Build and evolve a customer analytics framework that integrates behavioral, financial, and campaign data
• Analyze shopping behavior and segmentation to inform pricing, promotions, and loyalty strategy
• Deliver CRM and marketing insights, including budget optimization recommendations across channels and campaigns

Ideal profile:

• 5–7 years in customer analytics, marketing insights, price & promo analytics, or data science (retail/consumer preferred) in an independent analyst role
• Strong experience in CRM and loyalty data models
• Advanced analytics proficiency, with knowledge of SQL, Power BI, Tableau, GA4, and data bricks
• Strong business acumen and the ability to tell a clear story through data
• Attention to accuracy, clarity, and actionable insights in all analytical outputs
• Cross‑functional collaboration skills, working effectively with business and technical teams
• Fluent English and Polish

Offer:

• Work in a leading retail organization trusted across Europe
• Competitive salary, career growth, and comprehensive benefits
• Discounts on company products
• Continuous learning through training, courses, and webinars
• Opportunities to improve language skills and collaborate internationally
• Loyalty rewards, including jubilee awards, extra days off, and special discounts
• A supportive, knowledge‑sharing work culture

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Branża

Sprzedaż detaliczna - ogólna

Kod referencyjny

43685

Konsultant

Iwanicz Anna, Ofertą zarządza nasz consultant

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