Head of Marketing

Opublikowano 13/11/2024

APLIKUJ

Inne

Marketing i komunikacja

Szczecin, 32, Zachodniopomorskie

Opis Stanowiska

Our client is a leading SaaS company offering a wide range of e-commerce solutions and services.

As Head of Marketing, you will lead and manage an 5+ person team to execute and optimize marketing strategies that align with the company's overall business objectives. Your focus will be on driving lead generation and product awareness through a wide range of marketing activities, from content creation and social media to digital advertising and brand management.

Key Responsibilities

Strategic Planning: Develop and implement comprehensive marketing strategies that drive growth and brand awareness.
Team Leadership: Lead and mentor a team of 8+ marketing professionals, fostering a collaborative and high-performing environment.
Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including social media, email, CRM, and digital advertising.
Performance Analysis: Track and analyze key performance indicators to measure the effectiveness of marketing initiatives and identify areas for improvement.
Budget Management: Oversee the marketing budget and allocate resources efficiently to maximize ROI.
Collaboration: Work closely with other departments, such as Sales and Product, to ensure alignment and support business goals.
Industry Insights: Stay up-to-date with e-commerce/SaaS industry trends and emerging technologies to drive innovation and competitive advantage. Organizing and participating in industry events.
Reporting: Provide regular reports on marketing performance and insights to the CEO/Founder.

Required Skills and Experience

Proven experience in B2B marketing leadership roles, preferably in SaaS/ tech / e-com companies with strong focus on lead generation and product awareness campaigns
Strong understanding of digital marketing channels, including SEO, SEM, social media, content and email marketing.
Excellent analytical skills and data-driven decision-making abilities.
Strong leadership and team management skills.
Effective communication and interpersonal skills.
Proficiency in marketing automation tools and analytics software.
A passion for marketing and a keen eye for detail.
Availability to extensive travel (up to 50%)

Offer