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Stanowisko

Loyalty & CRM Manager (m/f)

Opublikowano 11/05/2026

APLIKUJ
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Sprzedaż detaliczna - ogólna

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Marketing i komunikacja

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Warszawa, WA, Mazowieckie

Opis Stanowiska

We are looking for an experienced Loyalty & CRM Manager (m/f) to independently lead the launch and development of a new loyalty programme across multiple European markets. You will own the full strategy, design and execution — shaping programme mechanics, defining customer journeys and driving engagement through data‑driven CRM initiatives. This is a highly autonomous role without a direct team, working cross‑functionally and leveraging advanced CRM tools to deliver personalised, scalable customer experiences across all participating markets.


Job Responsibilities

  • Execute the loyalty and CRM strategy aligned with business objectives
  • Optimise program mechanics, customer benefits, journeys and engagement flows
  • Lead end‑to‑end delivery of loyalty campaigns, promotions and CRM communications
  • Manage CRM platforms, data quality, segmentation, targeting and automation
  • Analyse performance and customer behaviour to drive continuous optimisation
  • Oversee partnership operations with focus on compliance and commercial effectiveness
  • Introduce modern loyalty innovations and best‑practice approaches
  • Ensure high‑quality CRM execution including QA and timely delivery
  • Collaborate across Marketing, Product, Digital, IT, Customer Service and Operations
  • Work with Analytics to measure impact, validate hypotheses and refine strategies


Requirements

  • Proven experience in designing and optimising loyalty programmes, including reward and commercial modelling
  • Strong background in customer engagement and incentive initiatives in retail, e‑commerce or consumer sectors
  • Hands‑on CRM expertise and solid understanding of CRM operations
  • Ability to turn customer insights into segmentation, personalisation and programme improvements
  • Advanced analytical skills and strong data interpretation capabilities
  • High digital literacy across CRM, data and engagement technologies
  • Strong stakeholder management and cross‑functional collaboration skills
  • Strong project management skills across planning, execution and reporting
  • Agile mindset with adaptability and iterative ways of working
  • Fluency in English and Polish



Offer

  • Work in a leading European retail organisation trusted by millions of customers
  • Supportive, collaborative work culture that values expertise and knowledge sharing
  • Stable employment under an employment contract
  • Hybrid work model with around 3 office days per month in Poznań
  • Reimbursement of travel costs for on‑site days
  • Competitive salary with clear opportunities for professional growth
  • Access to a comprehensive benefits platform and employee discounts
  • Wide range of training programmes, courses and webinars supporting continuous development
  • Opportunities to improve language skills and collaborate in an international environment
  • Financial recognition for loyalty, including jubilee awards, extra days off and long‑term benefits

#LI-AI1

Branża

Sprzedaż detaliczna - ogólna

Kod referencyjny

48669

Konsultant

Iwanicz Anna, Ofertą zarządza nasz consultant

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